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Hiring Strategy by C&T Draws Attention From Upsize Magazine

More than 40 million people left their jobs in 2021, and those effects are still being felt by many businesses. As workers seek higher wages, increased flexibility and better job satisfaction, many businesses are experiencing heavy competition when it comes to finding and keeping qualified applicants. This is where C&T Siding & Windows has managed to stand out. Their creative Facebook strategy was recently featured in Upsize Minnesota, a magazine dedicated to helping small business owners grow. In Upsize’s recent cover story by Andrew Tellijohn, C&T shows how one successful hiring strategy led to over a dozen applicants, and why C&T leads the way in employee retention.

How a Single Facebook Post Led to Numerous Applicants

Many businesses use Facebook advertising to reach new customers and potential employees, and for good reason. According to Statista, 69% of Americans use Facebook, and 73% of those users are on the platform every single day. With the right methods, small businesses can get a lot of exposure and a high return on their advertising investment. However, making your Facebook posts stand out to the right audience can be a challenge. Carly Sutheimer, the owner of C&T Siding & Windows, used wit and creativity to get the attention of viewers. With a splash of humor, she posted that workers could make $1 an hour, and if they weren’t on time or hard workers, the job wasn’t right for them. The wisecracking method paid off: she interviewed 14 applicants and hired four, all of whom decided to apply after seeing that post. So why did Facebook viewers respond so highly to that single post? According to Carly, it simply grabbed their attention and appealed to their sense of humor. The post also targeted the right audience with relevant content. C&T’s post played with the highly-discussed issue of proper compensation for employees. The combination of humor and relevance made a memorable post that interested users enough to interact and take action.

Why Employees Stay at C&T Siding & Windows

Getting people in the door is just the first step in recruitment. It’s essential to retain employees for the long term for a business to thrive. In 2022, that’s proving harder to do with so many businesses and corporations competing heavily for workers.

At C&T, their retention lies in their flexible and human-focused approach. They’ve been a family-owned and operated business since 1978, and treat each employee as such. Employees aren’t a number to them—they’re highly valued as individuals who are deserving of consideration and care.

Instead of subcontractors, C&T focuses on hiring full-time employees and offers numerous benefits, such as a 401K match, paid time off, a sign-on bonus and healthcare. C&T offers the kind of compensation and respect that shows employees they’re valued.

This family-feel culture is also ever-present in their business operations. Each home is treated as their own and each project is held to the highest quality standards. Their dedication to excellence is the reason C&T’s reputation stands out in the Upper Midwest, and why employees stay. C&T is proof that when it comes to running a business, a human approach can lead to success on all fronts.

Work Where You’re Valued—Apply for C&T’s Open Positions Today!

C&T is always growing, which means you have the opportunity to become part of the family. When you work with us as an employee, you’ll have a team that gets to know you, invests in you and provides you with security and flexibility. Search our open job positions today.

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What To Expect

Discover The C&T Siding & Windows Difference

45+ Years in the Family Business

Since 1978, we have been a leading source for quality siding and window installation services.

Complimentary Design Consultation

Our in-house team of experts will guide you through all the elements of design for exterior remodeling projects at no cost.

Warranty and Workmanship Guarantee

With our Advantage Guarantee, we proudly back our work for the lifetime of every product installed, ensuring lasting quality and peace of mind.

In-House Team, No Subcontractors

Safeguard your home’s safety and quality with our dedicated team. At C&T Siding & Windows, our in-house experts are committed to delivering service you can trust.

Precision Installation

Our siders focus exclusively on siding, while our carpenters are dedicated to installing windows and doors.

Free Estimates

We provide free, no-obligation estimates to help you plan your project with confidence and clarity.

45+ Years in the Family Business

Since 1978, we have been a leading source for quality siding and window installation services.

Complimentary Design Consultation

Our in-house team of experts will guide you through all the elements of design for exterior remodeling projects at no cost.

Warranty and Workmanship Guarantee

With our Advantage Guarantee, we proudly back our work for the lifetime of every product installed, ensuring lasting quality and peace of mind.

In-House Team, No Subcontractors

Safeguard your home’s safety and quality with our dedicated team. At C&T Siding & Windows, our in-house experts are committed to delivering service you can trust.

Precision Installation

Our siders focus exclusively on siding, while our carpenters are dedicated to installing windows and doors.

Free Estimates

We provide free, no-obligation estimates to help you plan your project with confidence and clarity.

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Reviews

SEE WHAT YOUR NEIGHBORS ARE SAYING

It was a very positive experience from beginning to end. Kim the sales consultant was very knowledgeable and professional. The work crew arrived promptly and put in a full day's work completing the work ahead of schedule.

Greg & Ellen L.

Greg & Ellen L.

We've used C&T for all our Window & Door replacements in 2017, then a complete deck replacement and most recently for all new steel seamless siding. We highly recommend them. Their employees are exceptional, very professional and always courteous.

Mary R.

Mary R.

This was our second major siding project with C&T. One on our prior home and now this one. First class workmanship and close attention to detail. Start date was delayed but staff worked with us and end result was worth it.

Jeff N.

Jeff N.

Work done was above and beyond my expectations. The C&T team worked like a well-oiled machine. Will definitely be seeking their services for other projects in the future.

Joanne G.

Joanne G.

These folks are exceptional! I can wholeheartedly recommend them. I made contact with them when I had to have a window replaced. They made sure everything was perfect. The stain color was matched and window was adjusted perfectly. If I ever redo the windows in another…

Paul B.

Paul B.